New Dawn Coaches is an in depended family business established in 2013, founded by Lydia Serame, proudly South African citizen but became operational in 2018. It is located in Bloemfontein and operated by the family. The company’s core business is to provide accessible quality transport services in an efficient and cost-effective manner to our communities. We pride ourselves on our high standard of client satisfaction. Our success is both dependent upon and based upon understanding our community and client’s needs.

9

Years of Experience

Mission
The mission of New Dawn Coaches has been to establish itself as a leading low-cost passenger bus by offering high quality client services; providing safe and reliable passenger transport for the benefit of the local community. Our business is preserving and improving human life.

Vision
Our vision is to be an active community leader in transportation industry by developing innovations and solutions that improve the quality of life. To be recognized and admired as the safest and reliable logistics service provider in the industry.

Our Commitment and Values

  • We conduct our business with honesty and integrity, consistent with the highest moral, legal and ethical standards, complying with all applicable laws and regulations.
  • Safety of our clients is our number one priority, meaning taking personal responsibility for the safety of each passenger and every crew member in every decision, every action, every time and every day.
  • We protect our staff, our clients, the community and the environment. Reliability meaning no bus service should leave ahead of schedule and we monitor running times to avoid late services.
  • To provide a transport service that is clean, comfortable, reliable, fast, secure, safe and affordable.
  • We listen and deliver the best outcome for our clients by offering value for money in all business opportunities.